Ruffles MAXX Fun
Tasty foods challenged us to launch the new Ruffles MAXX in a powerful and unpredictable way. Trusting our creativity and our insight, they let us choose the ambassador who would bring out the MAXX Fun side of life. Combining [...]
Portfolio
FOLLI FOLLIE – Let it Glow with Folli Follie
It was Christmas time, but Folli Follie had another important reason to celebrate: a brand-new concept store in Ermou street! We were briefed to make people’s mood even more festive and give them additional reasons to smile. Our goals [...]
HDFS – Greece is a gift
Aiming to create a campaign for people who adore traveling, carefree shopping without limitations and, of course, contests, Socialab launched “Greece is a gift” as a reminder that the Hellenic Duty Free Shops always make something more out of [...]
Bioten Cellufight Club
While launching the new product “Cellufight Cryo-Sculpt Gel”, we created the campaign “Cellufight Club” and a series of videos starring the cartoon character Celli. Celli symbolizes the unwanted orange peel look. She does not belong in the women’s club; [...]
Activia «Μοναδικές Γυναίκες»
The promotion of a product as challenging as Danone’s Activia, requires a strong base and many innovations. Therefore, we thought that a holistic digital approach with a proper design was the only way to make the best results and [...]
Lanes Running Team
Running has become a trend and Lanes Health got the opportunity to promote Electrolyte, Magnesium, FlexAde Xtra and Xtra Energy supplements in a fun way and avoid “sterilizing” them in a strictly branded environment. To show the audience how [...]
Lanes Health: #perastika!
Wouldn’t it be great to have someone to take care of us when we are sick? We came up with this idea at the end of December, during the “flu season”. The activation “Perastika!” for Lanes Health supplements aimed [...]
YOTUEL – Smile looks good on you, me, everyone
Each smile is unique and important, as it delivers a message. Creating this activation for YOTUEL, we tried to show that a smile is always welcome. To highlight how important it is to smile and how much YOTUEL helps [...]
Sanitas 50 years
SANITAS is an established brand which is known for implementing quality, innovation and diversification in its strategy and its product line. This year it celebrated 50 years since entering the Greek market and households. As a result SANITAS wanted [...]
UNHCR “Roof4All”
In 2015, the unprecedented refugee waves became a social problem and UNHCR assigned us with a very important digital project: how could we find a home for every refugee that needed one and raise awareness and donations in the [...]
Lanes “Introduce your #bestself”
For 2016, Lanes Health asked us to raise brand awareness and establish a new corporate identity, to inspire and, therefore, urge people to try and become their best selves. It is Lanes’ philosophy to bring out the best in [...]
Cheetos “Chester Van”
When briefed by Tasty Foods on the launch of the new Cheetos XXL, we were excited and eager to create a seriously fun experience for our young –and older- fans, in order to get them to know the new [...]
Ήβη “ΚΑΛΟΤΑΞΗβη”
For our soft drinks client Ivi, we were asked to create a bigger-than-life idea to support the biggest 2015 UTC activation taking place in Greece. The UTC mechanism is simple: Consumers find a code under the cap of purchased [...]
bioten “Love your skin”
Bioten, the FMCG skincare cosmetics brand, has been our client since 2012, and together we’ve built its Facebook page from scratch, reaching almost 75,000 active fans. For 2015, our brief was to make bioten a “love brand”. In order [...]
Lanes “Καταπίεση Τέρμα”
For our client Lanes Health who launched a new slimming supplement, Kcaligram 5:2, we shouted “No more Oppression!” (Katapiesi Terma!) to the world. The whole idea was based on the concept of dieting for two days per week, which marks [...]
Kinder Bueno “#kaiginesaiataktos”
In order to increase engagement of the Facebook page of Kinder Bueno and motivate fans to participate, we created a Bloggers activation, “#kaiginesaiataktos”. We sent personalized gift boxes in each blogger/influencer and we asked them to send us selfies with [...]
Lanes “Τώρα ακόμα και η μαμά θα… Lanes”
“Now even mama will… Lanes” with the blogger activation for the brand Lanes. In a specially designed microsite created by Socialab, three known bloggers share their experiences as mothers as well as their own “mama-tips”. More than 10 blogger [...]
Lipton Ice Tea “Lipton Ice Tree”
This year, at Lipton Ice Tea, we wanted to do something different for the holiday season. So we put our thinking Santa hats on and, after a lot of Christmas deliberation, we decided to decorate a Lipton Ice Tree! We asked our loyal fans for their [...]
Subaru “#Subarudromio”
For the second consecutive year, Subaru organizes #Subarudromio. What is #Subarudromio? The ultimate driving experience which tests the strengths and capabilities of Subaru XV & Forester as well as visitors’ imagination, as they simply cannot believe that a car can [...]
Lanes “Vending Machine”
This cool promo is the much awaited sequel of a successful facebook activation created by Lanes Health and called “Let Mama Lanes” (where “Lanes” is a pun because it sounds just like “say” in Greek). Through the facebook app, [...]
STR8 “#PartyYourWay”
For our client STR8, a teen and young adult mass market fragrance and deodorant line, we created a hip & cool activation, #PartyYourWay. Creating the microsite www.partyyourway.gr to host the promo campaign, we focused on taking user experience to [...]
bioten “Mr. Santa Ho(t), Ho(t), Ho(t)”
In December, Bioten turned Santa into a male model and gave its faithful fans lots of gifts. We are talking about the activation “Mr Santa ho(t) ho(t) ho(t)”, which ran on Facebook during the Christmas period and made December… [...]
Lipton Ice Tea “Guess how many Lipton are in the box”
The case: Re-launch of the Lipton Ice Tea No Sugar variant with new logo and new packaging. The goal: To familiarize audience with the product’s new “look”, raise brand awareness and generate buzz. The action plan: To achieve our goal, we [...]
Kinder Bueno “Χριστουγεννιάτικη Αταξία”
In order to increase engagement of the page and motivate fans to participate, we created a video activation in Christmas Spirit. The users were encouraged to watch the video and comment on questions that we posed.
Lamda Mercedes “Secret Garage”
Lamda Mercedes launched the “Secret Garage” activation to raise brand awareness, establish a strong image and to help promote its facebook page. So, what’s the secret? The idea is simple: one real life restricted access garage, a lot of brand [...]
Sanitas “Για τα δάση, λάβε δράση”
In the summer of 2014, for our client Sanitas, we created the activation “Κάνε το καλό, βγάλ’ το απ’ το γιαλό”. The activation was a huge success, earning massive positive attention from the media and the public, as well [...]
STR8 “Resolutions 2015”
Just before Christmas 2014, we created a very special activation for our client STR8, the teen male fragrance and aftershave brand, to bring a humorous twist to the customary seasonal resolutions. We decided to celebrate the Christmas spirit in [...]
BU “My dream closet”
Every girl’s dream is to be a fashionista! BU gave its fans the opportunity to make this dream come true. We created the ‘My dream closet’ contest on Facebook, asking participants to create 3 virtual fashion outfits, asking their [...]
Lanes “Memory Εξετεστική”
Approaching the Greek university exams period, we wanted to create an activation for our client Lanes Health, in order to offer our support to suffering students and promote the Lanes Memory supplement. During the exam period, which lasts a few [...]
Lamda Mercedes, fresh site!
Lamda Mercedes launches their new corporate website to establish their name as an important player in the automobiles dealership sector and to welcome the new Mercedes C-Class and GLA models. Sleek, black and dynamic, with a new look and fresh [...]
Kallimanis “#TweetSarakosti”
Just before Easter, the company Kallimanis created a clever Twitter promo called “tweetSarakosti”, meaning “tweetLent”. As you’ve probably seen on Twitter (or even tweeted yourself), every day around lunchtime, lots and lots of people tweet “I’m hungry” or “starving” [...]
STR8 Rebel Launch Activation
For the launch of the new STR8 Rebel, we wanted to do something special and… “revolutionary”. The fact that our new packaging features a design reminiscent of a graffiti, offered us the ideal creative vehicle to play with, in [...]
Lipton Ice Tea “Cool Down Station”
In mid-summer heatwave, Lipton Ice Tea created an innovative activation to bring a sense of coolness to the blazing hot Athens city center. Socialab wanted to make the best of this cool promo that utilizes an innovative creative medium, in [...]
Holmes Place “Αγώνας ΦΥΛάθλων”
During the World Cup, men spend most of their time watching football games and talking about them. We, at socialab, took advantage of this insight and created a funny activation for Holmes Place, were men and women are invited [...]
SANITAS “Κάνε το καλό”
To raise awareness and spread the message of volunteering through social media, we created in the summer of 2014 a Facebook activation for SANITAS, “Κάνε το καλό, βγάλ’ το απ’ το γιαλό”. Users had to clean up a digital beach [...]
Ήβη “Ήβη Χωρίς”
When IVI launched its new product Ivi with no sugar, we created the application “#ivixoris”, (“Ivi Without”) focusing on all those moments we cannot imagine without a specific “ingredient” which makes them special. Users could write their own quote or [...]
Kallimanis “50 Χρόνια Θάλασσα”
Concept and implementation of the PR event, “50 years Kallimanis”, for the brand Kallimanis, to meet with food bloggers and provide information and training. Included the design and printing of bloggers’ invites. The bloggers who attended the event “50 years [...]
Yotuel “Feel the Difference”
For our client Yotuel, a premium whitening toothpaste, we wanted to create an activation to attract the interest of our mid-upper target audience, communicating the product’s effectiveness. Our biggest challenge, however, was that we didn’t want to go down [...]
Lexmark “Win before you print” microsite
For our client Lexmark by Infolex, we wanted to help them promote a limited time offer they ran for their LoyaltyNet premium printing services program, offering of an iPad mini for one lucky user. That’s why we created the [...]
bioten “My own moment of relaxation”
In order to promote the launch of the new shower gel line, socialab created an animated video for Bioten, based on the ‘My own moment of relaxation’ activation which was running on the brand’s Facebook page. Our goal was [...]
Lanes, Online Guide
Lanes Health has published a printed health and wellness guide to help consumers “navigate” through their list of supplements, while offering tips on health and nutrition. We created a microsite to make the guide available online with an intuitive interface, [...]
Camel “Αγάπα το παπούτσι σου!”
Concept and implementation of digital PR for the brand Camel. Included the design and printing of gift boxes that were sent to media and bloggers. More than 23 sites & magazines published the activation. Among them, Marketing Week, Imerisia, Zougla, [...]
Str8 “Forward, City Run”
We helped re-launch STR8 in June 2013 by gamifying the online brand experience. The campaign reached 4x its original organic audience with 8x the engagement. This earned us the Gold Award at the Social Media Awards 2013. It also resulted in an increase of 8% [...]
Lanes “Άσε τη μαμά να… Lanes”
Motivated by the relationship between the Greek mother and her offspring, Socialab in association with Lanes Health created the application “Άσε τη μαμά να… Lanes”. The main purpose of this activation is to create awareness of Lanes Health and its [...]
Lamda Mercedes “Discover the Cover”
Λάμδα Mercedes is the new star of the attic sky and makes a great debut in social media with the app “Discover the cover”, on Facebook. Socialab and Λάμδα Mercedes created an app which concludes the discovery of the [...]
BU “A Cinderella Photo Story”
In order to promote the new BU perfume “Fancy Cinderella”, socialab, in association with BU, created the Facebook application “A Cinderella Photo Story”. The purpose of the activation was to generate user interest about the new BU product Fancy Cinderella, [...]
360 Digital Campaign
Not just Greek Salad is a special store, located in the heart of Athens, where one can find unique Greek products and nutritious delicacies.
Socialab in association with NJGS designed and implemented an integrated project that covers multiple aspects [...]
bioten “Βερς τη λέξη σε χόρνο CC”
Bioten has recently launched the new Colour Correction bioten Skin Moisture cream. To make this new product more popular, bioten conducted a contest on its facebook page named «Βερς τη λέξη σε χόρνο CC». For this activation, bioten trusted Socialab. Our [...]
BU, Fancy Cinderella Launch
Motivated by the launch of the new BU perfume, Fancy Cinderella, we thought of a special and creative way to present the new product to our fans! We wanted the fans to participate in to the revelation of the new [...]
Teza for Mosquitos, new site!
Teza, a brand with a long history in the insect-repellent market, has decided to embrace the digital media. Focusing on products against mosquitos, Teza communicates on the basis of protection measures that the public can take, the risks of the [...]